Effective Date: [8/18/25]
Cypress LeadSource, a division of Cypress Video LLC (“Cypress,” “we,” “our,” “us”), respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you use our website, purchase our services, or otherwise interact with us.
1. Information We Collect
We may collect the following types of information:
a. Information You Provide Directly
Name, email address, phone number, and other contact details.
Billing information when you purchase our services.
Information you provide when contacting us for support or inquiries.
b. Information Collected Automatically
IP address, browser type, device type, and operating system.
Website usage data such as pages visited, time on site, and actions taken.
Cookies and similar technologies (see Section 5).
c. Audience Data (Client Services)
When you purchase our Services, Cypress creates custom marketing audience lists. These lists may be created from:
Third-party licensed data sources.
Publicly available information.
Data synced directly to your advertising accounts.
In limited cases, securely delivered files.
2. How We Use Information
We use information to:
Provide and deliver our Services.
Sync custom audience data to advertising platforms (e.g., Meta, Google).
Process payments and transactions.
Communicate with clients about services, updates, and support.
Improve our website, services, and data quality.
Comply with legal obligations.
3. How We Share Information
We may share information in the following cases:
With Service Providers: We may share information with vendors who support our operations, including hosting, payment processing, analytics, and security providers.
With Advertising Platforms: At your request, we may sync Audience Data to third-party platforms such as Meta, Google, or LinkedIn for advertising purposes.
For Legal Reasons: We may disclose information if required by law, regulation, or legal process, or to protect our rights, property, or safety.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
We do not sell personal information in the traditional sense. However, because Cypress provides audience data services, certain laws (such as the California CCPA) may treat aspects of our services as a “sale” of data. See Section 7 for your rights.
4. Data Security
We use reasonable administrative, technical, and physical safeguards to protect information from unauthorized access, use, or disclosure. However, no method of electronic storage or transmission can be guaranteed 100% secure.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
Analyze site traffic and user behavior.
Improve website functionality.
Deliver relevant marketing content.
You can disable cookies in your browser settings, but some features of our site may not work properly if cookies are disabled.
6. Your Rights
Depending on your location, you may have certain rights under privacy laws such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). These may include:
The right to know what personal information we collect and how we use it.
The right to access, correct, or delete your personal information.
The right to opt-out of the sale of your personal information (for California residents).
To exercise these rights, please contact us at [email protected].
7. Children’s Privacy
Our Services are not directed to children under 16, and we do not knowingly collect personal information from children.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Effective Date.” Continued use of our website or services means you accept the revised policy.
9. Contact Us
For questions about this Privacy Policy, please contact:
Cypress LeadSource (a division of Cypress Video LLC)
[email protected]